Instagram released a new feature this week to most users, Reels
. It’s essentially Facebook’s way of stealing TikTok’s thunder, as the latter faces a potential ban in the U.S.
Whatever you think about TikTok, it’s another example of why you shouldn’t put too much stock in any third-party platform. They all ebb and flow.
Make sure you have well-maintained digital properties that you control, like your website and email newsletter. Or a podcast—which you can distribute on dozens of platforms.