You might think people have mastered email by now…but apparently there’s a bunch you can learn (see the new, free
Email Mastery resource).
Here are my quick email tips:
Keep them short. Your readers are busy. Enough said.
Be consistent. That’s my No. 1 tip. (See you again in two weeks!)
Give them sufficient information in the email. I don’t know about you—but I hate getting “teaser” emails that force me to click. (Example: I give you headlines and description of stuff below, so you can decide if you want to read more; LinkedIn on the other hand sends me these HIGHLY ANNOYING “So-and-so sent you a message…click here to read it” messages multiple times a day.
Be grateful if someone opens your email, and make it worth their time right then and there.
Speaking of—I really appreciate you being a reader. If you know someone who might like to subscribe, they can do so
here.