View profile

Brand On! Marketing Tools & Tips

I recorded a podcast this week, discussing why traditional press releases are increasingly ineffectiv
Brand On! Marketing Tools & Tips
By Brandon Uttley • Issue #14 • View online
I recorded a podcast this week, discussing why traditional press releases are increasingly ineffective.
I think most companies are wasting their money on news release distribution services. I argue that instead of sending huge “blasts,” you should focus on building relationships with media outlets directly. Sure, there’s work involved—but the potential payoff is much greater.
I don’t know what the answer is to scrapping press releases altogether, but I’m searching for solutions and will let you know what I come up with!

News & Trends
6 AI Tools to Help You Get Smarter in Your Content Marketing
The Top Pinterest Trends for 2020
How the Next Decade’s Technological Tsunami Will Change Life as We Know It
Cool Tech Tools
Note: Occasionally, these may contain affiliate links—meaning that if you buy through my recommendation, I will make a small commission that will not affect your price. Thank you for your support in this way!
The World’s Best Sales Leads Free at Seamless.ai
Apps to make your site and business more powerful
FlowMapp Personas tool
Did you enjoy this issue?
Brandon Uttley

News, trends, tools and techniques to help you improve your marketing and branding efforts.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue