“I write only when inspiration strikes. Fortunately it strikes every morning at nine o'clock sharp.” — W. Somerset Maugham
I love that quote. It reminds me that consistency remains the secret to getting results.
Case in point—this newsletter.
For over four years, I published it every two weeks like clockwork.
I took a big pause from mid-2018 to mid-2019, then resumed with this new incarnation. I’m back to putting it out every two weeks, about 26 weeks strong now.
Being consistent can be really f**g hard. But it works.
If you want to stay top-of-mind, find your favorite medium and create content there on a regular basis. Notice I suggested one medium, not 10.
You’d do worse than focusing on your email newsletter, that’s for sure. But if YouTube, Instagram or a podcast are your thing, go for it!