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Brand On! Marketing Tools & Tips

Ads are everywhere. Or so the experts would have us believe. I've seen a lot of crazy stats, indicati
Brand On! Marketing Tools & Tips
By Brandon Uttley • Issue #9 • View online
Ads are everywhere. Or so the experts would have us believe.
I’ve seen a lot of crazy stats, indicating the average person is exposed to upwards of 4,000-5,000 ads daily.
Personally, I don’t believe it’s that high—but I know it’s a lot. Probably a couple hundred is a more realistic number.
Try this experiment for a couple days: be as mindful as you can when you come across “ads.” With everything from yard signs promoting something to brand stickers on light poles to digital ads, ad infinitum…there is no shortage of places where companies try to beckon to us.
The real benefit of this exercise is to pay close attention to anything that sticks out in your mind, and why. You might pick up some good clues from the outliers.
Or you might decide that repetition still works best for companies (or individuals) to stay top-of-mind. Consistency usually beats creativity in the long run.
That’s my ad for the week. And yes, it’s intentional—one more way for me to stand out in a very crowded sea of messages.

News & Trends
Pinterest’s Evan Sharp is building a kinder social network
Google launches Site Kit plugin for WordPress
Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts
Cool Tech Tools
Note: Occasionally, these may contain affiliate links—meaning that if you buy through my recommendation, I will make a small commission that will not affect your price. Thank you for your support in this way!
Bespoke | Add a Live Chat to Links You Share
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Adalo - Build Your Own App
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