I used to write a prodigious amount of physical letters when I was a kid (up into my late teens). I know what you’re thinking: nerd! OK, I accept that. (Although I thought of myself as a Man of Letters at the time. And that was in the PIE, Pre-Internet Era.)
There was something very satisfying about sending and receiving physical missives. It’s missing in today’s dash-offed, digitally-centric world.
I think that’s why I feel the pendulum is swinging back toward offline marketing methods like direct mail; when it’s done well, it definitely stands out.
To that end, if you’ll indulge me and share your mailing address
, I’ll send you an honest-to-goodness handwritten note IRL. Please forgive me in advance for my chicken-scratch penmanship.
Now let’s get to the good stuff in this issue of Brand On!