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BrainPint #18 - It's Time To Move

Hi all, I've got some news to share about BrainPint. When I first started writing, I chose Revue over
BrainPint #18 - It's Time To Move
By Janel • Issue #18 • View online
Hi all,
I’ve got some news to share about BrainPint.
When I first started writing, I chose Revue over Substack due to the special curation superpowers it has. However, as the newsletter grows and my writing style evolves, I want to have more control over the format of the newsletter, where it’s housed and how each email looks. I share some of Kevin’s thoughts - see his post to understand why he has moved away from platforms.
I’ve been pondering this move for a month and building a landing page was a stepping stone to making this decision. I finally decided to pull the trigger this week, so this will be the last email I’m sending on Revue. Look out for an email next Tuesday from janel [at] brainpint [dot] com. I’m excited yet nervous about this move!
What’s going to change?
  • I’ll be sending newsletters from a different Email Service Provider, using my own domain
  • I’ll drop “BrainPint #Issue Number” from the Subject Line as it doesn’t really add value to you
  • Less empty space between links! More creativity! 🙌
There are now 220 curious people reading BrainPint.
It’s crazy to think that what started off as an experiment to share some of the best links & things I learned with friends has paved the way for new friendships, perspectives and wonderful insights.
Thanks for joining me on this journey. It makes my heart so happy and I want to keep delivering my best each week to all of you.
Cheers,
Janel

Interesting Reads
A User Guide To Working With You
A User Guide To Working With You
Julie Zhuo shares a User Guide Template that can be shared with co-workers, which includes info like:
  1. How I view success
  2. How I communicate
  3. Things I do that may annoy you
  4. What gains and loses my trust
  5. My strengths
  6. My growth areas
It’s a fantastic idea that helps others gain clarity on your working style. To see an similar example, check out Rishi’s User Manual.
lg.substack.com  •  Share
Oatly: The New Coke
Oatly: The New Coke
Oatly is following a classic marketing strategy that manipulates customers into thinking junk food is healthy.
They’re doing a pretty amazing job at it (in a separate thread, Kevin lee shares how Oatly has become a $2 billion company)
What methods do they use?
  • Obscure the Truth
  • Create Confusion
  • Strawman the Disagreements
divinations.substack.com  •  Share
How to Sell (on the internet)
How to Sell (on the internet)
A list of pro tips for selling online.
Some that really stood out:
  • Be authentic to escape competition
  • People buy from friends, so make a lot of friends
  • Be clear & relevant - answer “what do you do, why is it relevant to me”
See original Twitter thread here.
theproductperson.substack.com  •  Share
The Art of the Cold Email
The Art of the Cold Email
Brandon Zhang, a student at Columbia shares how he landed an apprenticeship with Jack Butcher of Visualize Value
Brandon breaks down how he used a cold email to open up a new opportunity and encourages us to reach out to others in a similar manner!
Who should we reach out to?
“Find someone who:
  • Can help you open doorways to your ideal future
  • Is a couple of steps ahead of you of your own path
  • Shares the same intellectual interests and ideas
  • Is where you want to be in 5 years”
mailchi.mp  •  Share
Things rarely turn out precisely the way we hoped.
Sometimes, if we’re lucky, we can figure out why.
If we find the lesson and learn from it, it might be even more valuable than if we’d simply gotten lucky.
seths.blog  •  Share
Intangible Assets: The Invisible Value Driver
Intangible Assets: The Invisible Value Driver
Financial information no longer accounts for stock price fluctuations.
napkinmath.substack.com  •  Share
I wrote a thread sharing what it takes for your newsletter to stand out in a sea of others, covering landing pages, confirmation emails and value propositions.
Tools
Chirr App - Twitter thread maker app
Chirr App - Twitter thread maker app
Chirr App splits your text into tweet-sized chunks and posts it as a Twitter thread. Draft what you want in Word/Google Docs, then paste & format!
getchirrapp.com  •  Share
Ashley Porciuncula put together a helpful Trello Board with product and startup tips, tricks, checklists, and resources.
trello.com  •  Share
Remix Icon is a set of open source neutral style icons. Choose icon, color and download in SVG or PNG
remixicon.com  •  Share
Newsletters
Get the weekly email that keeps founders up to date with emerging SaaS, hot podcasts, and actionable resources to grow your project. It comes with interesting GIFs too 🤖
theslice.co  •  Share
Take A Brain Break
Big Desk Energy
Big Desk Energy
A must-visit internet destination with 90s vibes. Enjoy a game of pong or let the curated music take you through your workday! Reminds me of Poolside.fm. Fun!
www.bigdeskenergy.com  •  Share
Seen On Twitter
Shane Parrish
Superpowers you can have:

- Ability to change yourself & your mind
- Not taking things personally
- Not needing to prove you're right
- Careful selection of all relationships
- Staying calm
- Being alone without being lonely
- Being ok being uncomfortable
- Thinking for oneself
julianweisser
Build a list of people you want to work with someday.

~100% of them will be unavailable when you write their names down.

You'll probably believe you'll never actually get a chance to work with >80% of them.

Keep at it long enough and you'll be stunned by how wrong you were.
Quote Of The Week
“When you lose track of time, you are either living your best life or wasting it.” - James Clear
Did you enjoy this issue?
Janel
By Janel

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