MasterClass is an entertainment company. Not education.
In fact, one of the few success stories in edtech is a company that doesn’t really sell education at all: MasterClass.
Instead of competing with universities at their own game, MasterClass took a different route. They hired experts and celebrities — practitioners who are at the very top of their field — and made beautiful, highly-produced videos of them explaining their craft. MasterClass might claim to be selling education, but don’t be fooled: they are selling credibility and inspiration.