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Book Freak #54: How to Take Smart Risks


Book Freak

May 8 · Issue #54 · View online

Short pieces of advice from books

As a Kindle reader, I use the handy highlight feature all the time. A few years ago I discovered Readwise, a service that automatically collects my highlights and makes them easy to use. It also integrates with Evernote, which has made research much more efficient for me. It has more features. Readwise is offering readers of Book Freak 60 days for free. If you’re a book freak and read ebooks, I’m pretty sure you’ll be glad you tried it. – Mark

Paul Arden (1940-2008) was the executive creative director at Saatchi & Saatchi. Here are four pieces of advice from his book, It’s Not How Good You Are, It’s How Good You Want to Be.
Use the opportunity you have
“Don’t look for the next opportunity. The one you have in hand is the opportunity.”
Strive for visual boldness
“The more strikingly visual your presentation is, the more people will remember it.”
Share your ideas with everyone
“Do not covet your ideas. Give away everything you know and more will come back to you.”
Ask for notes, not approval
“If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’, you are more likely to get a truthful, critical answer.”
Book Freak is published by Cool Tools Lab, a small company of three people. We run the Cool Tools website, a podcast, a video review YouTube channel, and a couple other newsletters, including Gareth’s Tips, Tools, and Shop Tales, What’s in my bag? and Recomendo. I hope you’ll check them out. You can support our work by becoming a patron via Patreon.
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