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Book Freak #49: Advice for Startups


Book Freak

March 6 · Issue #49 · View online

Short pieces of advice from books

Book Freak is a weekly newsletter with short pieces of advice from books.
Peter Thiel is a technology entrepreneur and investor best known for co-founding PayPal. Since then he has co-founded the data analytics firm Palantir Technologies, made the first outside investment in Facebook, provided early funding for companies like SpaceX and LinkedIn and established and funds the Thiel Foundation, which nurtures tomorrow’s tech visionaries. – Peter Thiel’s bio from Zero to One: Notes on Startups, or How to Build the Future
Here are four piece of advice from his book.

Make a product that doesn't need advertising to succeed
“If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.”
Solve a particular problem in a superior way
“Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”
Find one thing to focus on
“Instead of pursuing many-sided mediocrity and calling it ‘well-roundedness,’ a definite person determines the one best thing to do and then does it.”
Make your products viral
“A product is viral if its core functionality encourages users to invite their friends to become users too.”
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Book Freak is published by Cool Tools Lab, a small company of three people. We run the Cool Tools website, a podcast, a video review YouTube channel, and a couple other newsletters, including Gareth’s Tips, Tools, and Shop Tales, What’s in my bag? and Recomendo. I hope you’ll check them out.
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