“Creative people need time to just sit around and do nothing. I get some of my best ideas when I’m bored, which is why I never take my shirts to the cleaners. I love ironing my shirts – it’s so boring, I almost always get good ideas. If you’re out of ideas, wash the dishes. Take really long walk. Stare at a spot on the wall for as long as you can. As the artist Maira Kalman says, ‘Avoiding work is the way to focus my mind.’“