There is no magic formula, whether you’re a small or large business, an entrepreneur, a nonprofit organization or social enterprise, or an agency of government, and you want to stand out, excel, be recognized and have your clients and customers truly love you. 

It’s just better strategy, better tactical implementation, clear and well defined short and long term goals, hard deadlines, effective teams who all buy into the mission and goals, strong leadership at the helm, great data and analysis, and an eye always on return on investment of time and money.  There’s more of course.  There always is.  Start here in 2017.

Crush The Competition Tip: Start here. Take just 15 minutes to closely guesstimate the Customer Lifetime Value to your business or organization.  Put it in the form of a range. Your best customers, your average customers. 

What is unique about your best customers? How do you turn your average customers into ones with a lifetime value similar to your best customers?  Would that be easier and less costly than attempting to acquire new customers?

Leads & New Customers Tip:  Your best leads and your best future customers are ones that are drawn to you by referrals from existing customers and your existing network.  

Nurture your existing customers and your network very well first before ever thinking outbound marketing.  If you are a startup with a credible attractive offering, utilize other people’s networks, their lists, and their credibility to get potential customers referred to you.