How big of an investment is your small business making when it comes to marketing your brand?
According to the U.S. Small Business Administration, you should be devoting anywhere from 7 to 8%
of your gross revenue to your marketing efforts. You need to get into the habit of spending money on marketing to build up your company’s brand recognition.
You also need to come up with unique marketing ideas for your small business in order to make it stand out in the crowd. As long as you’re able to do these things, you shouldn’t have any trouble getting the good word about your business out into the world.
Check out seven unique marketing ideas that your small business can use below.
1. Start by Setting Up a Killer Business Website
We know what you’re probably thinking right now: “What’s so ‘unique’ about setting up a website for a business?”
It’s a valid question since most people assume that every small business has a website in this day and age. But this isn’t true!
Recent studies have revealed that about 40%
of small businesses are still operating in the digital era without a website. That means you can automatically gain a leg up on your competition simply by putting a website into place.
And don’t make it just any old website. Hire a graphic designer and a website developer and have them work in tandem to make your website amazing.
This will get your small business off to a great start as far as unique marketing ideas are concerned.
2. Show People What Your Business Is All About on Social Media
Social media has given small businesses the power to pull back the curtain and show what makes their companies special like never before. Take advantage of this and let your clients and customers know what makes your company unique.
Sign up for Facebook, Instagram, and whichever other social media platforms you think will work best for your specific small business. Then, use them to connect with your clients and customers by showing them what you’re all about.
You might want to give people a behind-the-scenes look at what makes your company tick on social media. You might also want to use social media to tease special products and services you have coming out soon.
3. Hold Special Giveaways to Build Up an Online Following
Social media can be used to do more than just bring your clients and customers behind-the-scenes. It can also come in handy for those companies that want to build up their online followings through special giveaways.
When companies used to want to hold giveaways, they had to set them up in their stores or offices and hope enough people showed up to participate in them. These days, it’s never been easier to create a giveaway on social media and bring in a ton of attention for it.
4. Pass Out Free Promotional Products to Clients and Customers
There is almost nothing that people enjoy more than getting free stuff. It’s why your small business should make it a point to provide your clients and customers with free stuff as often as you can.
Find out how to
create promo products like buttons and make a lot of them so that you’re able to hand them out to your clients and customers. They’ll appreciate you giving them free stuff and will remember your business because of it.
5. Show Up at and Even Sponsor Events in Your Community
Did you know that there are all kinds of events happening in your community right now that you can show up at and sponsor on behalf of your business? This is one of the simplest ways to get eyes on your business name and logo without forcing the issue too much.
Your company can attend and sponsor events like:
- 5K races
- Sporting events
It won’t cost a fortune for you to sponsor these events, and by doing it, it’ll show that your company cares about your community and those who live in it. Don’t ever turn down the opportunity to maintain a presence at an event in your city or town.
6. Network With Other Small Businesses in Your Area
Small business owners need to stick together! And they can do it by networking with one another and lending a hand to other small business owners whenever possible.
If your company specializes in selling a product or service that might be of interest to the clients or customers of a non-competitor in your area, reach out to them and see if there is any way they can help you market your product or service.
You might be surprised to see how willing other small business owners are to work with you if you’re willing to ask.
7. Create Cool Guerilla Marketing Campaigns That Attract Attention
Companies have been using guerilla marketing
campaigns to bring in business for years now. They don’t cost much money, but they can be extremely effective.
Let’s say, for example, that you’re trying to build up some buzz for your company’s new social media accounts. Head out to a park where a festival is going to be held and use chalk to write your social media handles on the ground in areas where people will be walking.
This will entice at least some of them to visit your social media pages. Just make sure you have something special waiting for them once they arrive to make the most of the extra exposure you’ll be getting.
Put These Unique Marketing Ideas to the Test
There are so many unique marketing ideas that your small business can use to build up your brand. This is just a small taste of what you can do to market your company.
Give one or all of these ideas a try and take notes on what works and what doesn’t. Your goal should be to make marketing a big part of your business plan moving forward.
Check out our blog for more articles on bringing in more business for your company.