Aha moment is the point of time when the users find value in your product
This indicates that they recognize the value the product will give them as users, which typically leads to a commitment to your product.
When you sign up for a fitness app and get a 10-day free trial, they are trying to get you to a moment, when you are wowed by the app. This would happen if reality beats your expectation.
This is an example of an ‘Aha’ moment. Products that deliver an ‘Aha’ moment sooner, generally have higher retention and monetization rates.
We understand that improvements in a user’s first 5 minutes can drive a 50% conversion in lifetime value from research.
ProfitWell conducted a survey of about 500 software companies, including both B2B and B2C businesses. They discovered that consumers who had a pleasant onboarding experience were more likely to stay than those who did not.