If you use any cookies or tracking tools, such as Facebook Pixel, Google Analytics, Quora Pixel, or the likes, you need to obtain explicit consent by your users before using them.
And that’s where many businesses fail.
Many also think they would just get by without getting any fines.
And that was true for some time, but now times they’re changing. NOYB, a non-profit dealing with online privacy goes after the cookie banner terror
. They have some piece of software that tracks websites without compliant cookie banners and ask them to comply. If they don’t, NOYB submits a complaint to the data protection authority.