People were rightfully annoyed by this. Infowars is a site that blatantly lies to its audience for financial and political gain. It said the Sandy Hook massacre was a hoax, it said Democrats in the US were planning to start a new civil war on Independence Day this year… it’s the very definition of fake news.
Facebook is right that some of what Infowars does is opinion and analysis based fundamentally in truth, but given its propensity for conspiracy theories, it’s indisputably a repeated and regular ‘fake news’ offender.
Actions speak louder than all the contrite TV and billboard ads in the world. If Facebook is genuine about wanting to fight fake news, it needs to bite the bullet and tell sites like Infowars it doesn’t want their advertising dollars.
Or is some fake news less of a problem than others? Is Facebook scared of the backlash if it were to ban an, er, enthusiastically followed site like Infowars? Are internal politics at Facebook stopping it making a decision that almost any bystander would see as common sense? Something needs to change.