Why the ‘Trump bump’ has slumped
Back in 2017, the 'Trump bump’ was a real thing for news publishers. Everyone wanted to know everything about what new President Donald Trump was saying and doing, and that meant a big traffic boost for news.
“The shock factor around President Trump’s unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker.”
But don’t let that fool you into thinking that people are bored of Trump. I’d argue it’s more a case that you can only be hyper-angry for so long.
Outrage and indifference have turned to apathy and acceptance of a 'new normal.’ Many people are still very much opposed to Trump and his politics, but after a while, it became clear that nothing was going to unseat him any time soon, and most of America wasn’t changing for the worst particularly quickly.
It’s not that people suddenly like him, or even accept him, it’s just they accept there’s not a lot they can do about him right now.
The question is whether this relative apathy — combined with the lack of a real superstar rival on the Democrats’ side — will lead to America sleepwalking into another four years of Trump. I certainly wouldn’t discount it. What that means for news publishers’ traffic remains to be seen, but the 'Trump bump’ is probably gone for good.