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Big Revolution - When pirates lead the way

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Welcome to Thursday’s Big Revolution, which I’m sending from a train. As some of you will remember, t
 
October 4 · Issue #221 · View online
Big Revolution
Welcome to Thursday’s Big Revolution, which I’m sending from a train. As some of you will remember, this sometimes leads to weird glitches in the newsletter, like duplicate images. Today – fingers crossed – I’ve managed to avoid that!
Martin

Big things you need to know today
  • Google has upgraded Assistant with the ability for developers to sell in-app purchases for subscriptions and digital goods via voice. There’s also a new look coming to the iOS and Android.
  • Nintendo is reportedly planning a new version of the Switch for release next year. As VentureBeat explains, this shouldn’t be a surprise.
The big thought
Netflix's BoJack Horseman doesn't look impressed by pirates here.
When pirates lead the way
A new report says that online video piracy is on the rise again, driven by the plethora of paid subscriptions needed to watch all the latest hot TV shows.
Sure, Netflix might be affordable on its own, but given how many different outlets are publishing exclusive shows for a monthly fee now, you can almost sympathise with the modern pirate.
I’ve previously argued that subscription bundling is quickly becoming a necessity, even if no such product exists yet. ‘One monthly fee for all your favourite shows’ is going to be the only way to stop piracy. It could even take the approach Blendle does with news, and let you pick and choose individual episodes from different seasons and networks, paying a small fee from a central pot each time.
Given the upsides of locking consumers into directly-paid monthly subscriptions, you can understand why video platforms would resist a move to a more aggregated approach.
But as Napster once showed the music industry, when your customers want to break the rules en masse, you’ve got to change the rules.
One big read
Microsoft now has the best device lineup in the industry Microsoft now has the best device lineup in the industry
Owen Williams looks at how Microsoft has leapfrogged Apple in the ‘desirable hardware’ stakes.
One big tweet
Joseph Lichterman
This was smart from CNN. https://t.co/v77Nbr8cle
7:21 PM - 3 Oct 2018
That’s all for today...
See you tomorrow for more Big Revolution. Don’t forget to share this newsletter with a friend or colleague if you think they’ll enjoy it. Encourage them to subscribe!
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