When pirates lead the way
Sure, Netflix might be affordable on its own, but given how many different outlets are publishing exclusive shows for a monthly fee now, you can almost sympathise with the modern pirate.
I’ve previously argued that subscription bundling is quickly becoming a necessity, even if no such product exists yet. ‘One monthly fee for all your favourite shows’ is going to be the only way to stop piracy. It could even take the approach Blendle
does with news, and let you pick and choose individual episodes from different seasons and networks, paying a small fee from a central pot each time.
Given the upsides of locking consumers into directly-paid monthly subscriptions, you can understand why video platforms would resist a move to a more aggregated approach.
But as Napster once showed the music industry, when your customers want to break the rules en masse, you’ve got to change the rules.