‘We call our house Alexa’
Aside from the cavalcade of Alexa devices Amazon announced yesterday, the bigger news was how clear it is now that the company wants everything to be an Alexa device.
The Alexa Connect Kit will let manufacturers easily add Alexa functionality to pretty much any new hardware. And while Alexa has been bundled with third-party devices for a while, this new tech will make it even easier.
It’s easy to imagine a future where you buy a home partly based on what smart assistant software it runs. A company called Wondrwall
lets property developers tightly integrate Alexa into new homes. I can only imagine these homes being even 'smarter’ in future thanks to Connect Kit.
Alexa isn’t necessarily even the best smart assistant. It’s certainly very versatile and is available in more places than the competition, but Google Assistant 'knows’ more and is likely to be better integrated with your life routines and habits.
But Google Assistant is a long way from the burgeoning ubiquity of Alexa. Meanwhile, Siri and Cortana aren’t even off the starting blocks.
Google is currently betting on Assistant getting ever smarter, while Alexa prioritises being everywhere. The question is if we’re ready for a world where every device around us listens to us on behalf of a major American corporation at all times. From the kitchen to the car, that world is coming.