Untapped luxury apps
Regular readers may remember I use Superhuman
as my email client. Superhuman’s pitch is that it’s Gmail but with a much slicker, faster interface that allows users to be more productive and helps many see ‘inbox zero’ for the first time in years.
There is a price for this though – $29 per month, in fact. With no free trial.
“Why would anyone spend that on a fancy skin for Gmail?,” someone asked me this week.
My reply? Why would someone spend £500 on a night at a hotel when there are hotels that are functionally the same for £60? They both give you a bed for the night, right?
People pay more because they want a better experience from their hotel, even if at their core, both price points achieve the same basic function. So why wouldn’t they do that with their apps, too?
Superhuman is a premium, almost luxury, app. I’m willing to bet that the productivity app market is now mature enough that there’s space for other apps that offer a high-quality experience with excellent customer service.
Delivering such an app would be difficult. You’d need A-grade developers, a laser focus on what made the best product experience, and real marketing experts that guiding the entire process.
It’s easy to imagine other apps along the lines of Superhuman failing by not learning enough from luxury and premium brands in other fields. But it’s doable, and the app market is mature enough to support such apps. Is anyone going to build them?