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Welcome to Tuesday's newsletter. If I told you it was a barren wasteland of an email, I'd be lying th
March 19 · Issue #375 · View online
Big Revolution
Welcome to Tuesday’s newsletter. If I told you it was a barren wasteland of an email, I’d be lying through my teeth.
– Martin at Big Revolution

Big things you need to know today
  • Apple has announced refreshed versions of the iPad Air and iPad mini. The mini hasn’t been updated in a long time, so fans will be pleased. The new version now supports Apple Pencil, but still sports a physical home button.
  • Don’t expect Netflix to appear on Apple’s new TV subscription service. Reed Hastings says it isn’t happening. He also says Netflix isn’t a tech company; “we’re really mostly a content company powered by tech.”
  • Y Combinator held part one of its two-day demo day yesterday. TechCrunch has a roundup of the many, many startups that pitched.
One week to go!
The right words can make all the difference. All too often, tech startups create a great product and then can’t describe it in a clear, simple way that communicates its benefits. At Big Revolution, we help companies in the tech sector solve this problem and build strong narratives around what they do.
In this online class, you’ll learn: how to engage people with what you do using short, snappy language; how to create effective website copy; how to tell a consistent story through your marketing materials, content, and PR activity.
The class costs $249, and takes place next Tuesday, 26 March at 3pm GMT (4pm CET / 11am EDT / 8am PDT). Watch live and you’ll have an opportunity to ask questions and have them answered live. Book now and I’ll see you live next Tuesday.
Know an entrepreneur who could benefit? Let them know all about it!
The big thought
Are my Myspace files in here? Credit: Doruk Yemenici on Unsplash
Myspace has lost all photos, videos, and audio uploaded to the service between 2003 and 2015. Yes, in a story that will no doubt become a cautionary tale about the importance of keeping backups, the musical output of a load of unremarkable mid-naughties bands has been lost forever.
I was a musician who loved Myspace around 2004 and 2005. It was a simpler time for social media, where just by having a few good songs you could develop an online fanbase who would even show up to your gigs without too much effort on your part.
It felt like a magical way to find fans and gigs, and to get feedback on your music from people you wouldn’t usually have access to.
Even before Facebook opened to the public beyond universities in late 2006, Myspace had already become less useful for musicians. It was busier with bands, and fans had become more cynical about the musicians that tried to add them as friends. Simply sending a friend request to anyone who liked similar music to yours didn’t work anymore.
I still think back fondly to Myspace’s heyday, but I’m not too sad that all that media has disappeared. Yes, it was an important archive of the culture of the time, but even if you set aside the notion that you shouldn’t use online platforms owned by third-parties as a permanent storage solution, it’s nice to think that things can still disappear.
If we know that old data can just be lost due to circumstances outside our control and there’s nothing we can do about it, it sure makes us cherish ‘the now’ a bit more. It brings back a lack of permanence many fear we’ve lost. That said, Google better not lose my Docs files.
Oh, and even though Myspace says the loss was an accident, it sure must be convenient not to have to pay for storage of all those old media files that aren’t much use to it anymore, right? 🤔
One big read
Scarecrow Video Has Survived This Long. Can It Hang On? Scarecrow Video Has Survived This Long. Can It Hang On?
While most video stores went out of business years ago, this gem is holding on. A look at the role of physical media in a digital world.
“The store in Seattle has more than 132,000 titles, many of them not available on the internet, or anywhere else. ‘We will fight to the death to keep this open.’”
One big tweet
Apple Pencil isn’t the same as… Apple Pencil?
Vlad Savov
Apple's new iPads are compatible with Apple Pencil. Not to be confused with Apple Pencil, which is a whole other stylus, compatible with another set of iPads.
6:50 PM - 18 Mar 2019
That’s all for today...
Back tomorrow with more. See you then!
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