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Big Revolution - Tracking everything, or tracking nothing?

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Welcome to Wednesday's Big Revolution. Thanks to everyone who filled in the recent subscriber survey.
 
January 23 · Issue #326 · View online
Big Revolution
Welcome to Wednesday’s Big Revolution. Thanks to everyone who filled in the recent subscriber survey. I’ll be extracting key findings from the results and making changes soon!
Martin

Big things you need to know today
  • Netflix now lets you share your favourite shows into Instagram Stories. It’s a smart move. Spotify already has a similar integration for music.
The big thought
This broken cookie won't be tracking anyone. Credit: Food Photographer | Jennifer Pallian on Unsplash
Tracking everything, or tracking nothing?
I’m set to launch my new business very soon. More on that when it happens, but I’ve made a decision about it that I thought would be worth sharing.
I’ve decided to include no tracking on the website. No Google Analytics, nothing.
Not long ago, that would have been unthinkable for any website operator with their head screwed on. You’d expect to know who was visiting, what pages were most popular, and the like. But in this case, I’ve decided that it’s simply not worth it.
Part of the decision is fueled by GDPR and the headache of compliance. I’m willing to bet many people simply don’t bother with full compliance, hoping to fly under the radar because their businesses are small, but I’d rather do it right if I’m going to do it at all.
But the main reason for not tracking website usage is because I want to treat personal data like the valuable commodity it is to the people it covers. And really, for the current purposes of this website, tracking data would tell me very little of use at all. It would be interesting, sure, but that’s not the same thing.
If at some point in the future I build in features that would benefit from tracking, I’ll add it in a considered and proportional way, but for my purposes right now, staring at an analytics dashboard would be a massive distraction.
Website usage data can be hugely important when building a business, but for me right now, I have more important things I need to track as the company grows.
It would be a good thing for the world if ‘track all the things’ was no longer the prevalent attitude of online services. I’m sticking to what I need, and no more.
One big read
You'd be surprised how many VPN's are owned by the same company You'd be surprised how many VPN's are owned by the same company
VPNs can be useful security tools when you’re online, but it’s hard to be sure what they do with your data. And it seems the market is far more consolidated than you might realise – which is a concern if we don’t know what the big VPN operators might be doing behind the scenes.
One big tweet
Aaron Levie
Hello, I’m a startup founder. You may know me from my greatest hits including, “we’ll figure out monetization later”, “we could be profitable tomorrow if we wanted”, and “we’re totally crushing it.” *hasn’t slept in days*
3:59 PM - 22 Jan 2019
That’s all for today...
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