Tracking everything, or tracking nothing?
I’m set to launch my new business very soon. More on that when it happens, but I’ve made a decision about it that I thought would be worth sharing.
I’ve decided to include no tracking on the website. No Google Analytics, nothing.
Not long ago, that would have been unthinkable for any website operator with their head screwed on. You’d expect to know who was visiting, what pages were most popular, and the like. But in this case, I’ve decided that it’s simply not worth it.
Part of the decision is fueled by GDPR and the headache of compliance. I’m willing to bet many people simply don’t bother with full compliance, hoping to fly under the radar because their businesses are small, but I’d rather do it right if I’m going to do it at all.
But the main reason for not tracking website usage is because I want to treat personal data like the valuable commodity it is to the people it covers. And really, for the current purposes of this website, tracking data would tell me very little of use at all. It would be interesting, sure, but that’s not the same thing.
If at some point in the future I build in features that would benefit from tracking, I’ll add it in a considered and proportional way, but for my purposes right now, staring at an analytics dashboard would be a massive distraction.
Website usage data can be hugely important when building a business, but for me right now, I have more important things I need to track as the company grows.
It would be a good thing for the world if ‘track all the things’ was no longer the prevalent attitude of online services. I’m sticking to what I need, and no more.