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Big Revolution - Don’t mention the blockchain

Welcome to Friday's Big Revolution. There's a lot going on, so let's dive straight in... – Martin
July 27 · Issue #152 · View online
Big Revolution
Welcome to Friday’s Big Revolution. There’s a lot going on, so let’s dive straight in…

Big things you need to know today
  • Facebook posted the biggest drop in market cap in US stock market history, as investors expressed shock that it couldn’t keep growing forever. Who’d have thought?
  • Slack is paying Atlassian to close down its rival software HipChat and Stride. Atlassian’s apps will close, with Slack acquiring the IP. The deal is a win for both companies, as it allows Atlassian to focus on project management, and Slack on messaging and collaboration. Atlassian will also make a small investment in Slack.
  • LinkedIn is rolling out the ability to leave voice messages for other users. Please don’t send me voice messages on LinkedIn. Most of my written replies on there are ‘please could you email me instead?’
One big app
If you like making music on the iPad, you absolutely need to check out Patterning 2, the new version of perhaps the best drum machine on iOS. With a library of great-sounding drums, and a unique but simple interface, it’s loads of fun to put together beats. I’ve been enjoying playing around with the new version this week, and it officially launches today.
The big thought
Basil “don’t mention the war” Fawlty
Don’t mention the blockchain
A tweet by TNW’s Matthew Hughes yesterday highlighted to me just how sick tech journalists have become of receiving blockchain-related pitches. Seriously, they get loads. Every day.
And when they get a load of trashy pitches about things ‘on the blockchain,’ they become averse to any and all pitches that mention that word - even the good ones.
On the entrepreneur’s side, Startup Weekend founder Andrew Hyde tweeted last week about how he couldn’t get any journalists interested in a genuinely worthwhile blockchain-based project. The reason? See above.
My solution is simple – don’t mention blockchain when you pitch a journalist. You wouldn’t mention the cloud storage provider you use (hopefully!), so why mention anything else about your backend technology?
Instead, focus on the core value proposition to your users. No-one except a few geeks is going to use your product just because it’s based on a blockchain. So why should they really use it? What’s the benefit that makes it better than the competition? That’s your in.
The sooner technologists stop using the word ‘blockchain’ to attract journalists and end users, the better. Your technology is a means to an end – not a differentiator in and of itself.
One big read
When a Stranger Decides to Destroy Your Life When a Stranger Decides to Destroy Your Life
A scary look at how a stranger can wreak havoc on your life using information you’ve posted online, just because they disagreed with something you once said.
One big tweet
Yesterday, the UK Parliament website published images of ads posted to Facebook by the Vote Leave campaign during the Brexit referendum campaign. No matter what you think of Brexit, they’re a fascinating look at how online persuasion can work under the radar. Click through for this thread…
Sophie Germain
Wow. Look at the targeted ads run on FB by Aggregate IQ for Vote Leave in 2016.

Does this look like political advertising to you?

The vote swung from Remain to Leave on the last day. Why did they spend hundreds of thousands on these if they didn't work?
1:18 PM - 26 Jul 2018
That’s all for today...
See you tomorrow for a weekend format edition of Big Revolution.
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