Tellin’ Stories (for now)
The Stories format pioneered by Snapchat is rocketing in popularity as more apps adopt it.
Anyone who follows more than a handful of people on Instagram will know how getting through all the Stories content can be a chore, especially when some users post a ton of photos and videos into their Stories feed every day.
You don’t have to view them all, but they’re there, unread, begging to be explored. And if people post to Stories instead of regular posts, well, how else are you going to keep up with what they’re doing?
The big problem with Stories, though, is that posing your own is often more fun than watching other people’s. All the stickers, filters and visual effects and fun to play with, but viewers at the other end don’t necessarily get as much enjoyment from them as you do.
That’s not sharing, that’s broadcasting in the hope people will be interested enough to watch (a shout out to those of you who post videos of yourselves working out at the gym every day!)
Will the Stories craze be over as quickly as it began? If we overly gorge on it, then probably so. But then what will Facebook and other companies do to keep us interested? Is there a successor to Stories on the horizon? I’m not so sure. They’d better not invest too heavily in Stories at the expense of other ways of sharing.