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Big Revolution - Steering a smarter course

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Welcome to Thursday's newsletter. Thanks to those who attended the online class on Journalism for Mar
 
April 25 · Issue #406 · View online
Big Revolution
Welcome to Thursday’s newsletter. Thanks to those who attended the online class on Journalism for Marketers yesterday. If you missed it, there will be a downloadable video available soon.
– Martin from Big Revolution

Big things you need to know today
  • Facebook Stories now has half a billion users. The news came as the company posted strong results for the past quarter, showing controversy doesn’t always equal financial pain. Facebook also said an expected fine from the FTC could cost it as much as $5bn.
  • Slack will soon let you reply to messages straight from a notification email. This is great for colleagues who refuse to stay logged in to Slack.
The big thought
Microsoft seems better prepared than its rivals when it comes to navigating controversy. Credit: Johny vino on Unsplash
Steering a smarter course
If it sometimes seems like tech giants have to be broken up to curb their power, here’s proof it doesn’t have to be that way.
Axios published an interesting piece yesterday about how Microsoft is “winning the techlash,” largely staying away from controversy of late. Yes, it has had a sexual harassment scandal lately, but it seems like the company has handled it well.
Having learned from its antitrust nightmare in the 90s, Axios’ Kim Hart argues that Microsoft now navigates a smart course around many potential problems:
“Microsoft has opted for a steady, methodical approach to thorny issues around consumer data, user-generated content, AI ethics and inequality produced by the industry’s massive success.”
“Microsoft isn’t doing these things altruistically — there are clear business and competitive reasons for these strategies. But it has jumped on them earlier, allowing it to get ahead of problems and handle them better politically.”
Of course, part of this is down to the products Microsoft offers. If it operated a popular social media platform, it would probably have a lot more headaches to deal with right now. And as Facebook’s quarterly results yesterday showed, taking a regular beating in the press and the court of public opinion doesn’t mean you’re necessarily going to take a financial hit.
Still, the rosy glow around Microsoft these days shows big tech doesn’t have to mean big controversy.
One big read
How Fortnite’s success led to months of intense crunch at Epic Games How Fortnite’s success led to months of intense crunch at Epic Games
The pains of rapid growth – Fortnite’s success has taken a heavy toll on the staff who keep it running.
One big tweet
Keep an eye on those subscriptions, folks.
Lauren Goode
Earlier this month, Netflix hiked its prices. Just received notification that my Amazon Prime was renewed at a higher price (announced last year).

We are frogs boiling in subscription water
8:51 PM - 24 Apr 2019
That’s all for today...
See you tomorrow for Friday’s edition of the newsletter, which will be the last full edition for a week while I take a short break. Members will still get daily digests of news and reads they need to know about though, so sign up if you need your daily dose of Big Revolution.
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