Steering a smarter course
If it sometimes seems like tech giants have to be broken up to curb their power, here’s proof it doesn’t have to be that way.
Axios published an interesting piece yesterday about how Microsoft is “winning the techlash
,” largely staying away from controversy of late. Yes, it has had a sexual harassment scandal lately, but it seems like the company has handled it well.
Having learned from its antitrust nightmare in the 90s, Axios’ Kim Hart argues that Microsoft now navigates a smart course around many potential problems:
“Microsoft has opted for a steady, methodical approach to thorny issues around consumer data, user-generated content, AI ethics and inequality produced by the industry’s massive success.”
“Microsoft isn’t doing these things altruistically — there are clear business and competitive reasons for these strategies. But it has jumped on them earlier, allowing it to get ahead of problems and handle them better politically.”
Of course, part of this is down to the products Microsoft offers. If it operated a popular social media platform, it would probably have a lot more headaches to deal with right now. And as Facebook’s quarterly results yesterday showed, taking a regular beating in the press and the court of public opinion doesn’t mean you’re necessarily going to take a financial hit.
Still, the rosy glow around Microsoft these days shows big tech doesn’t have to mean big controversy.