Sacrificing the details
‘Apple is DOOMED’ is a common trope of the alarmist blog post written by someone who hasn’t thought enough about the company.
But while Apple is the most valuable in the world and far from doomed, yesterday’s event did leave me a little sad that a company once famed for delivering a simple, high-quality product line, has started to push financial success harder than ever, at the expense of user experience.
By my count, Apple now sells 67 different configurations of iPhone on sale. That’s a lot for a company that once trumpeted its simplicity.
Other red flags last night included the no-show for the AirPower charging mat that was announced last September but now may never see the light of day
And then there’s the ever increasing price of its highest-end iPhones, coupled with the fact that a headphone jack adapter will no longer be included in the box. It’s one thing to charge your customers a premium on dongles and adapters, but Apple is increasingly brazen about charging extra for what many see as basic functionality.
Oh, and your most-expensive-mainstream-smartphone-ever doesn’t even include a fast charger in the box. That’s pretty standard for a high-end smartphone these days.
For a long time, Apple could explain many of the criticisms of what iPhones lacked vs premium Android devices as being all about offering the most stable, consistent, user-friendly experience. For the most part, it still offers that. And when it comes to mobile security, iOS wins hands down.
But as Apple jacks up its prices to offset the lack of growth in the smartphone market, it looks increasingly like a company willing to bleed every last cent out of its users, sacrificing a positive user experience for more dongles, an entire product that has never shown up, and product names that seem better suited to an Android phone eight years ago crossed with a soft drink.
Apple is far from doomed, but the smooth edges on its aluminium unibody seem a little more tarnished than they used to be.