Podcasting grows up
I’ve been listening to podcasts the same way for over a decade: subscribe to them, download them, and listen to them in order from oldest to most recent. Whether I was listening on an iPod or via a smartphone app, the process has always been the same.
To me, that’s what you do with podcasts – subscribe to a bunch and listen to them all in order. If you’re lucky, you might catch up and reach ‘podcast zero’ occasionally and get to listen to some music on your commute instead.
So, it’s jarring to me that many people prefer a more lightweight approach. And the tech industry is keen to address this market. Listening to podcasts via streaming means it’s easier to just dip into a bit of what you fancy . Conversely, a 'subscribe’ button makes you feel like you have listen to every episode.
Podcasts are becoming more like TV shows, radio, or music – something you consume via streaming, on-demand, whenever you choose. And Spotify’s big new podcast-related acquisitions
And the Spotify deal is an easy win for the company. The ad and sponsorship revenue you can get from owning podcasts is attractive, as is capturing more user time in-app. That said, it does need to revamp its app
to stop podcasts being a second-class citizen.
And for users, it means they only have to open one app to access most of the music and podcasts they might want to listen to.
It’s great to see the medium mature. And there’s nothing stopping me continuing to listen to podcasts the 'old fashioned’ way. But I can’t help but worry that makes me… old fashioned.