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Big Revolution - No need for glamour, but have a good story

Welcome to Friday's newsletter. The weekend is nearly here, and I for one am ready to welcome it with
March 29 · Issue #384 · View online
Big Revolution
Welcome to Friday’s newsletter. The weekend is nearly here, and I for one am ready to welcome it with open arms.
– Martin from Big Revolution

Big things you need to know today
  • The BBC plans to add third-party podcasts to its Sounds app. “We would like to make Sounds a platform that serves British audiences and British creativity,” they say. The news comes in the same week the corporation blocked Google from offering its podcasts. The battle to be users’ default place to consume podcasts is well and truly in full swing.
Video class
Build a better proposition for your startup: Video class
The big thought
No need for glamour, but have a good story
Last night I attended the Northern Tech Awards, celebrating the most successful technology companies in the North of England and Scotland.
What always strikes me about this event is how it focuses on companies that generally don’t get a look in from the tech press because they often don’t move in London venture capital circles, and don’t tend to court the media.
Also, many of them fly under the radar because what they do isn’t ‘sexy.’ But when it comes to revenue and profit, they’re often more successful than the companies that do get coverage.
This is a reminder that tech isn’t always about headline-grabbing innovations. Tech, overall, is the new industry. It’s not always about scaling at venture capital speeds – some of the companies pitching to judges yesterday were over a decade old. It’s all about businesses building things people need, and making a profit on it – you know, it’s normal business with new kinds of products.
That’s not to say the companies taking part in yesterday’s awards were merely 'normal’ – but they just weren’t all necessarily in sexy industries.
But that doesn’t mean there isn’t any value in adding a layer of gloss to a successful but unglamorous company.
As Blue Prism’s Dave Moss noted when he was interviewed onstage last night, having a good story can be hugely beneficial. Blue Prism’s automation software didn’t fit into any existing category, so they invented the term 'robotic process automation’ – a phrase now widely used to describe the field in which they’re a leader. Moss credits this move with being an important part of the company’s success
Given the work I do to help tech companies, I almost punched the air with happiness when he said this. 'Sexiness’ is in the eye of the beholder, or mouth of the storyteller.
One big read
How Apple Card works How Apple Card works
TechCrunch has a detailed look at Apple’s new credit card.
One big tweet
Evergreen tweet?
maya kosoff
maybe i’m just hitting peak disillusionment with twitter but it feels like the discourse has been even dumber on here than usual in recent days
2:01 PM - 28 Mar 2019
That’s all for today...
Tomorrow your inbox will be graced by the weekend edition packed with good reads. See you then!
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