Kanye believe it?
Yesterday I stumbled upon a Twitter thread
that looked at Kanye West’s recent pro-Trump behaviour and controversial comments on slavery, and presented evidence that it was all an elaborate work of performance art to promote his upcoming new music.
My reaction to the thread was to sigh in exasperation about just how complicated the world is today. Even celebrity gossip and music news is exhausting. Whether it’s trolls spewing propaganda, politicians obscuring the truth and peddling outright falsehoods, or increasingly complicated marketing campaigns, it feels like everyone wants to lie to us these days. And thanks to social media, they can do it much faster and more often than in the past.
We’re expected to suck it all up and accept it as just a part of life in the 21st century –we have to assume that everyone is lying to us all the time.
I can accept that from propagandists, but imagine what stunts marketers will get up to with the deepfake
technology currently blighting the world of pornography. Or rather, don’t – it’s too depressing.
I don’t know whether Kanye West is badly misguided or an ace performance artist, but I fear that our trouble deciding which one it is acts as a precursor to a very exhausting future.