Small towns are hardest hit by the shift to online retail. This article takes an interesting look at how Holywell in Wales is trying to fight back, with initiatives like a partnership with payments firm Square.
“Business owners here are cleareyed about the impact so far. The service has not suddenly driven a significant increase in trade, nor do they expect it to. But many say it has stanched a fall, and allowed them to appeal to a wider array of customers, particularly younger ones, who use cash less than previous generations.”