Getting over my squeamishness
Last night, I got one of those ‘free Google Ads credit’ offers that anyone with a business will have received at some point.
I usually ignore these offers. Most of my work comes through my network, personal recommendations and social media. It’s hard to boil the various things I do
down to a snappy ad I could place into Google, anyway.
But then something clicked – I could use Google Ads to fight my nemesis.
One night when I was 17, I was just drifting off to sleep, listening to the 1am news on the radio. They announced that someone called Martin Bryant had killed lots of people in Australia. I stayed up for a whole hour extra to make sure I hadn’t misheard the name (the World Wide Web was very much a thing then, but this was before the days of ubiquitous online news). I hadn’t misheard – I had the same name as a mass-murderer.
Bryant still makes headlines, despite having been in prison ever since. And it’s little surprise that he beats me in Google search rankings. I’m sure I’ve lost business because of it. When you see ‘Martin Bryant is a murderer’ at the top of the results, you can’t forgive them. This hypothetical tweet illustrates the problem…