Evolving beyond a newsletter
Today, Big Revolution becomes more than just a newsletter. The newsletter will still operate as it does now (with some tweaks soon, thanks to your feedback!) but the Big Revolution ‘brand’ is expanding.
Today I’m launching Big Revolution
as a language-focused strategy consultancy for tech and media companies.
When I went freelance at the start of last year, I deliberately kept my offering broad. The idea was to find out what people wanted me to do, what I enjoyed doing (beyond journalism), and then find the point where the two met.
The most common requests I received were from companies wanting help shaping the language they used about their products, and how they marketed them. I helped them construct simple, clear messaging. This not only shaped how they positioned their offerings, but how they thought about them internally and developed them further.
In a phrase, it’s ‘language-focused strategy.’
And so that’s what Big Revolution, my new consultancy, focuses on.
Big Revolution serves startups and growth-stage businesses alike, and product-focused tech and media companies are our sweet spot. We’re an external eye on your strategy, with a belief that good communication is a core factor in the success of your business.
Once you have your messaging on point, we’ll help you determine what stories you should tell the media and when you should tell them (although we’re not a PR firm). And if you need to devise or implement a content strategy, we’re an experienced editorial eye to ensure there’s real quality control applied to your output.
We’re based in Manchester, UK, but serve companies worldwide.
Tomorrow’s 'big thought’ will be back to the usual rumination on the future of technology, media, and the world. I just thought I should explain how things are expanding around here!