Domain of expertise
I spent a lot of time this week thinking about domain names. I have big plans for Big Revolution in 2019, plans that will see it become more than a newsletter (don’t worry, I’m not launching a blog – the world has enough of those), and I need a suitable domain.
I didn’t want to spend £1,089 on bigrevolution.com
, and while bigrevolution.io
has its charms, there are ethical concerns
with using that top-level domain.
I even considered shortening the domain down to ‘bigrev’ but that sounded too much like an overweight vicar.
So, it was between bigrevolution.net, .co, and (as a bit of a wildcard entry) .xyz.
Wanting to get this right, I talked it over with a bunch of people. I polled Twitter
. I wrote out what my email address would be for each of these domains, like a teenager 'testing’ what their name looks like alongside that of their crush. I worried about whether .net
still looks like a 'poor person’s .com’ as it did 20 years ago. I wondered how many people would see .co
and assume I’d mistyped .com.
I pondered how spammy (or otherwise) .xyz
looked. I read SEO expert blogs about how much a choice of domain affects search engine rankings…
In short, I thought about it a lot.
From all my conversations I’ve had and everything I’ve read, I’ve learned to stop worrying. The main concern with a domain name is branding – is it memorable, and does it look like a good fit for your businesses? Google is smart enough to put relevance of content ahead of other factors, so SEO isn’t a large worry unless you have strong competition for your exact name. And old-school worries about 'rules’ like ’.net should only be for ISPs and networks’ are exactly that – old school.
So in the end I decided to set aside all the worries and go with bigrevolution.net
. You can find a holding page here
(it’s not https as I write this, but it will be in the next day or so). I’ll explain more about what I’m up to next month.