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Big Revolution - Domain of expertise

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Welcome to Thursday's Big Revolution. Put your feet up and have a good read. – Martin
 
December 6 · Issue #284 · View online
Big Revolution
Welcome to Thursday’s Big Revolution. Put your feet up and have a good read.
Martin

Big things you need to know today
  • The UK Parliament has released documents showing how Facebook has wielded power over other companies via its API policies. Facebook says the emails contained in the documents are out of context, but overall, they’re not a good look for the company.
The big thought
Domain of expertise
I spent a lot of time this week thinking about domain names. I have big plans for Big Revolution in 2019, plans that will see it become more than a newsletter (don’t worry, I’m not launching a blog – the world has enough of those), and I need a suitable domain.
I didn’t want to spend £1,089 on bigrevolution.com, and while bigrevolution.io has its charms, there are ethical concerns with using that top-level domain.
I even considered shortening the domain down to ‘bigrev’ but that sounded too much like an overweight vicar.
So, it was between bigrevolution.net, .co, and (as a bit of a wildcard entry) .xyz.
Wanting to get this right, I talked it over with a bunch of people. I polled Twitter. I wrote out what my email address would be for each of these domains, like a teenager 'testing’ what their name looks like alongside that of their crush. I worried about whether .net still looks like a 'poor person’s .com’ as it did 20 years ago. I wondered how many people would see .co and assume I’d mistyped .com. I pondered how spammy (or otherwise) .xyz looked. I read SEO expert blogs about how much a choice of domain affects search engine rankings…
In short, I thought about it a lot.
From all my conversations I’ve had and everything I’ve read, I’ve learned to stop worrying. The main concern with a domain name is branding – is it memorable, and does it look like a good fit for your businesses? Google is smart enough to put relevance of content ahead of other factors, so SEO isn’t a large worry unless you have strong competition for your exact name. And old-school worries about 'rules’ like ’.net should only be for ISPs and networks’ are exactly that – old school.
So in the end I decided to set aside all the worries and go with bigrevolution.net. You can find a holding page here (it’s not https as I write this, but it will be in the next day or so). I’ll explain more about what I’m up to next month.
One big read
The "Yellow Jackets" Riots In France Are What Happens When Facebook Gets Involved With Local News The "Yellow Jackets" Riots In France Are What Happens When Facebook Gets Involved With Local News
A look at how Facebook’s algorithm helped stoke the recent riots in France, via sentiment that had been growing for months in groups on the service.
One big tweet
Rethinking the rise of Bluetooth headphones…
Stefan Constantine
Imagine if the 3.5 mm headphone jack was launched in 2019:

* never have to charge your headphones

* never lose your headphones

* never have a spotty connection

* cheaper to produce
2:46 PM - 5 Dec 2018
That’s all for today...
Back tomorrow with more. See you in your inbox then.
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