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Big Revolution - Crazy damn fools

Almost predictably, there's more fake news that real today, but I've got a selection of good, longer
April 1 · Issue #35 · View online
Big Revolution
Almost predictably, there’s more fake news that real today, but I’ve got a selection of good, longer reads for you too…

Big (real) things you need to know today
- ’Facebook plans crackdown on ad targeting by email without consent,’ reports TechCrunch. This will involve “a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained.” It’s hard to say how much this is another long-planned response to GDPR, and how much is a reaction to recent controversy, but it hits both spots.
- If you still store MP3s on Amazon’s cloud music locker, it’s deleting them all at the end of the month. Listening to MP3s at all feels pretty old-school to me these days.
Big lies from April Fools land
Credit: Google
- I worried that April Fools’ Day being on a long, quiet weekend would mean more space for more bad jokes, but so far this year seems pretty quiet. Google is, as usual, leading the way in volume of jokes and budget spent on them:
- Google has the traditional ‘not a joke, actually quite good feature’ on Maps. This year, you can play a game of Where’s Waldo (or Wally, depending on where in the world you are).
- Google Israel has spent a lot of time and money on a video promoting the ’Cloud Hummus API’ to help Israelis find the perfect hummus dish for their tastes.
- Showing how April Fools jokes can be part of a wider marketing message, Google’s space-saving app Files Go is ‘launching’ a 'bad jokes’ detector. It just about works as an ad/joke hybrid.
- You can expect VentureBeat’s Emil Protalinski to be fully comprehensive in his list of Google jokes. In terms of wider roundups, Android Police promises to keep this list updated with jokes from across the tech world.
Big weekend reads
Emmanuel Macron Q&A: France's President Discusses Artificial Intelligence Strategy Emmanuel Macron Q&A: France's President Discusses Artificial Intelligence Strategy
France is going big on artificial intelligence, and its president wants you to know that he’s taking it seriously.
“The French government will spend €1.5 billion ($1.85 billion) over five years to support research in the field, encourage startups, and collect data that can be used, and shared, by engineers. The goal is to start catching up to the US and China and to make sure the smartest minds in AI… choose Paris over Palo Alto.”
Attack Of The Micro Brands
This isn’t a brand new trend, and it’s been written about before, but Scott Belsky frames Instagram-driven commerce well here: 
“Old and big brands are fighting against thousands of tiny brands with low overhead, high on design merchandise, and supremely efficient customer acquisition tactics. Many of us failed to recognize the collective impact of the long-tail of micro brands.”
How Feminists in China Are Using Emoji to Avoid Censorship
“When spoken aloud the words for “rice bunny” are pronounced “mi tu,” a homophone that cleverly evades detection.”
One big tweet
Rob Manuel
Your annual reminder of why April Fools jokes are shit. The reader goes on a path of "wow - amazing, this is so cool to deflation". Which is literally the opposite of how jokes should work.
8:24 AM - 1 Apr 2018
That’s all for today...
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