Can Trump circumvent a tougher Twitter?
Donald Trump’s detractors would love him to leave Twitter and Facebook for good. And according to a report from the Wall Street Journal [paywalled
], that’s an option his team is considering.
summarises the news:
Campaign officials are eyeing platforms like Parler as potential e-podiums for the president. But this would require a serious reconfiguration of Trump’s social media strategy, which is heavily dependent on Facebook and Twitter. Leaving Facebook and Twitter could cause Trump significant damage as, according to eMarketer data, the former boasts 175.4 million users in the United States while the latter offers access to a potential audience of 53.5 million users in the country.
The move would make at least a little sense. Trump can’t run amok on Twitter like he used to. The company has started to take action against some of his most shocking tweets, and Facebook is under great pressure to start doing the same with his posts there.
If he moved to Parler, a much smaller, Twitter-like service popular with sections of the US and UK right wing, he would probably get away with saying a lot more. But his audience would be tiny by comparison to now, even if he took a lot of his biggest fans over with him.
It might just work though. Let’s face it, the second Trump said anything noteworthy on Parler, it would immediately be reported by journalists and others on Twitter. And Twitter is highly unlikely to stop a journalist reporting his words elsewhere. TV and radio news would still report his words, too.
So while quitting Twitter might seem like a dumb move, and it would certainly be a gamble, it might just be a clever way for him to circumvent Twitter’s rules and still get his message spread across the platform.