An iPhone dropped in muddy water
Apple’s recent decision to stop revealing how many devices it sells each quarter is already proving messy.
News stories about underwhelming sales of the iPhone XR led the company’s VP of product marketing, Greg Joswiak to tell CNET yesterday
that the XR had “been our most popular iPhone each and every day since the day it became available.”
The quote helped boost Apple’s stock price, but really, it doesn’t tell us anything. Are sales of the more expensive XS and XS Max so poor that even underwhelming sales of the XR outstrip them? Who knows? Only Apple.
Without raw numbers, it’s impossible to view Joswiak’s statement as anything but marketing fluff.
If unit sales matter, Apple should report them. If they don’t, Apple shouldn’t muddy the waters with vague statements that sound good but don’t stand up to even a cursory examination.
Are people buying fewer new iPhones and just holding on to their old ones longer? Don’t expect Apple to tell us. It’s always sunny in Cupertino.