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Big Revolution - An iPhone dropped in muddy water

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Welcome to Thursday's Big Revolution. Scroll down and enjoy! – Martin
 
November 29 · Issue #277 · View online
Big Revolution
Welcome to Thursday’s Big Revolution. Scroll down and enjoy!
Martin

Big things you need to know today
The big thought
The latest crop of iPhones. Credit: Apple
An iPhone dropped in muddy water
Apple’s recent decision to stop revealing how many devices it sells each quarter is already proving messy.
News stories about underwhelming sales of the iPhone XR led the company’s VP of product marketing, Greg Joswiak to tell CNET yesterday that the XR had “been our most popular iPhone each and every day since the day it became available.” 
The quote helped boost Apple’s stock price, but really, it doesn’t tell us anything. Are sales of the more expensive XS and XS Max so poor that even underwhelming sales of the XR outstrip them? Who knows? Only Apple.
The XR could be the best-selling iPhone without making reports of the company slashing production orders untrue.
Without raw numbers, it’s impossible to view Joswiak’s statement as anything but marketing fluff.
If unit sales matter, Apple should report them. If they don’t, Apple shouldn’t muddy the waters with vague statements that sound good but don’t stand up to even a cursory examination.
Are people buying fewer new iPhones and just holding on to their old ones longer? Don’t expect Apple to tell us. It’s always sunny in Cupertino.
One big read
Why Facebook's Mark Zuckerberg shouldn't be scared of men in tights Why Facebook's Mark Zuckerberg shouldn't be scared of men in tights
A look at an obscure area of British constitutional law, and whether Parliament really was supposed to be able to compel an American visiting London to hand over documents relating to Facebook.
That’s all for today...
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