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Big Revolution - All work and no play makes Slack a dull logo

Welcome to Thursday's Big Revolution. Let's dive straight in... – Martin
January 17 · Issue #320 · View online
Big Revolution
Welcome to Thursday’s Big Revolution. Let’s dive straight in…

Big things you need to know today
  • Here we go again. Facebook says it has removed “multiple Pages, groups and accounts that engaged in coordinated inauthentic behavior on Facebook and Instagram” – they originated in Russia.
  • Google is pushing up G Suite pricing. It’ll be a dollar or two per month more, depending on your package. Enterprise customers will see no change. The increases affect all parts of the world and come into effect in April.
  • Huawei is reportedly under investigation in the US for allegedly stealing trade secrets from T-Mobile. The Chinese mobile tech giant is already at the centre of a number of disputes central to the US/China trade war and a general lack of trust in the West for tech companies with links to the Chinese government.
  • Most people don’t understand how Facebook tracks them and targets ads at them, a survey has found.
  • Startup accelerator Techstars is launching a ‘Studio’ to co-create companies with entrepreneurs and corporate partners. Startup co-creation is a popular model already, but it’s interesting to see Techstars get in on it with its particular expertise in helping corporations support innovation. Techstars Studio will operate out of Boulder, Colorado.
  • The Motorola RAZR brand is coming back, but this time as a $1,500 smartphone with a foldable screen, it’s reported.
The big thought
All work and no play makes Slack a dull logo
Slack is currently riding out a storm of armchair criticism of the new logo it announced yesterday (above).
Slack explained the reasons for the change in a blog post. Essentially, the old logo was far too complicated and as a result it could look wildly different depending on where it appeared.
But if there’s one thing you can be sure of, it’s that users of a product will take a while to adjust to a major change. And they’ll let the world know about their displeasure. Some pointed out the new app icon is harder to find on homescreens, while others spotted a swastika in the logo.
But the best reason I could see that many people instinctively don’t like the new logo is that it’s less ‘fun.’
The old Slack logo said 'play’ rather than 'work’ and that was a refreshing change for an app designed for professional use cases. It said 'come in, relax, it’s okay – you’ll get more work done and you’ll enjoy it more, too.’ The new one puts on a stern expression and tells you 'this is a professional app for professional, serious work.’
Maybe the old 'fun’ approach was a harder sell to big corporations, or maybe Slack has forgotten its brand’s personality along the path of its rapid growth. Either way, I’m sure we’ll all be used to the new look within a month, and we’ll wonder why anyone ever made a fuss about the change. But something that was a little bit special might have been lost forever.
One big read
Facebook's '10 Year Challenge' Is Just a Harmless Meme—Right? Facebook's '10 Year Challenge' Is Just a Harmless Meme—Right?
Many people shared this article yesterday thinking that it was reporting that the ‘10 year challenge’ meme is actually a front for Facebook to collect data about how users have aged. But no, read it and you’ll find it’s a worthwhile piece about how we should think more about consequences of sharing our data online that we won’t necessarily know about or understand.
One big tweet
PR folk take note. I reckon many journalists would agree with this…
Christina Farr
My least favorite terms I hear from comms: “arrange a briefing”, “deskside,” “embargo”, “official messaging”, “survey data”, “press release.”

And most favorite: “Background chat,” “introduction”, “exclusive,” “evidence,” “how can I help?” “Interview.”
10:12 PM - 16 Jan 2019
That’s all for today...
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