All work and no play makes Slack a dull logo
Slack is currently riding out a storm of armchair criticism of the new logo it announced yesterday (above).
Slack explained the reasons for the change in a blog post
. Essentially, the old logo was far too complicated and as a result it could look wildly different depending on where it appeared.
But if there’s one thing you can be sure of, it’s that users of a product will take a while to adjust to a major change. And they’ll let the world know about their displeasure. Some pointed out the new app icon is harder to find on homescreens
, while others spotted a swastika
in the logo.
But the best reason I could see that many people instinctively don’t like the new logo is that it’s less ‘fun.’
The old Slack logo said 'play’ rather than 'work’ and that was a refreshing change for an app designed for professional use cases. It said 'come in, relax, it’s okay – you’ll get more work done and you’ll enjoy it more, too.’ The new one puts on a stern expression and tells you 'this is a professional app for professional, serious work.’
Maybe the old 'fun’ approach was a harder sell to big corporations, or maybe Slack has forgotten its brand’s personality along the path of its rapid growth. Either way, I’m sure we’ll all be used to the new look within a month, and we’ll wonder why anyone ever made a fuss about the change. But something that was a little bit special might have been lost forever.