11 questions for Apple
Apple managed to do something it hadn’t done for a few years yesterday: save some real surprises from leaking to the press ahead of a big keynote. While some details of the next versions of MacOS and iOS had got out to the usual suspects like Bloomberg, there was plenty of important news that got its first airing onstage from Tim Cook and co.
I have plenty of questions about how a lot of this will play out, so here’s what we have to wait to discover…
- The new ‘Sign In With Apple’ login option respects user privacy by letting you sign up for apps with a unique email address, while keeping control of your personal details. Developers will have to offer it as an option if they let you log in with other third-party services like Google or Facebook. BUT: will developers keen to collect user data simply drop third-party logins altogether?
- In the longer term, will Apple become a trusted identity platform? Can it really shift privacy back into user control in a way that makes Apple the gold standard, leaving others like Facebook and Google look like the ‘bad guys?’ Or will users continue to not care very much?
- Will pairing two sets of AirPods to the same iPhone match the romance of sharing one pair of earbuds to listen to music?
- Is the rebadging of iOS on the iPad as ‘iPadOS’ just a marketing thing, or is it a serious statement of intent to diverge the tablet from the iPhone and make it ever more computer-like?
- Is the new mouse support on the iPad ever going to be more than an accessibility feature?
- What will it be like to play games on an Apple TV with a PlayStation or Xbox controller?
- Are some third-party keyboard apps doomed now that iOS will include a ‘swipe to type’ option?
- How many pro users with big budgets will resist buying Apple’s new monitor simply because the company was cheeky enough to charge an extra $999 just for the stand?
- Will developers be able to build decent experiences for Mac users when they repurpose iPad apps under ‘Project Catalyst?’
- iTunes may be going away on the Mac, but will Windows users be stuck with it forever?
- Can the new Mac Pro grate a block of cheddar?