I like how this is informative, but mostly gets out of my way. These serve as reminders that Apple is continuing to invest in the products that I’ve purchased.
Both of the images from above are part of the awareness and evaluation stages, trying to drive you toward the conversion and success phases. And if you get value out of the new features, you’ll end up in the loyalty stage. It might be weird to think of feature adoption in terms of “conversion”, but that’s exactly what it is. You have to meet the user on their journey to drive towards a moment when they decide to use the new feature—conversion—and then continue on the journey with them to make them successful.
Speaking of making the customer successful, I recently had a great experience setting up new AirPods Pro: