What is a brand? According to Gary Vaynerchuk - the brand guru on all social media channels - “It’s what people think when they hear a word”.
What is marketing? According to Seth Godin - the marketing guru -“Marketing is the generous act of helping someone solve a problem. Their problem.”
Now think about the company you work for, what is it that you think about your company? What is it that your friends think about the company. That’s the company’s brand.
How does marketing present your company to others? Watch some of your marketing material. Is it about helping someone else solve their problem?