I learned a lot about psychology of advertising and how to sell more from this interesting podcast episode with Rory Sutherland, a wonderful British advertising executive. Listen to these two hours if you want to learn how we make our decisions, how to sell more by changing the context of your product, what drives private decisions, what drives decisions in a corporate setting. Fantastic!
“We are post-rationalizing animals. When we give a reason for an emotional state it’s a plausibly sounding narrative that’s invented in the aftermath of us experiencing this emotion.” Rory Sutherland