Thanks for all the responses last week. Also, in case you missed last week’s edition: welcome to the new layout. This week’s lead piece may provide you with a useful new year’s resolution.
Enjoy the reads & may your dreams come true in 2017.
You deserve it! 🍾
“Be so good they can’t ignore you.”
These 7 words, a quote from Steve Martin, deserve to be an article of their own, on their own. It has come to be one of my favourite quotes for ‘making it’ in the music business.
I attend a lot of music business events and sometimes give lectures at schools, and I end up meeting a lot of artists who are asking the wrong questions. Questions like:
“How can I get this signed to a label?”
“How do I find a good booking agent?”
“How do I get people to buy my music?”
The successful artists I know obsess over one question alone:
“How do I make this better?”
They invite feedback and listen with attention when getting it. Even when that feedback is not coming from a label representative, but an industry outsider, because they realize that in the end most of their fans will be industry outsiders.
So if you’re still looking for a new year’s resolution, then make it this:
I will focus on improving myself and the art I create.
I will make it so good they can’t ignore me.
I will be critical of myself and invite feedback so I may learn.
I will find people who can teach me how to be better, either by direct feedback or by being positive role models.
Because once you get really good, people will find you. People will share your music. People will want to collaborate with you. You’ll get your opportunities. You’ll be able to surround yourself with skilled people who can worry about those other questions.
Focus on yourself, because that’s where change is easiest to make.
One of my favourite music biz writers, Cherie Hu, looks back at some of last year’s music industry predictions. Cherie very consistently triggers that “Oh, I wish I had thought of that” feeling with me. Once more with this one. Read it.
You probably know that the social network uses your profile to serve ads it thinks you’ll like—but it also draws on a lot of information it gathers from offline data brokers. Yep, Facebook knows much more about you than you tell them.