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✖️ Be so good they can’t ignore you 🍾 2016's flopped predictions 🤐 Essential 360° VR music videos 👓 Machine learning 101 🤖

Happy new year!  Thanks for all the responses last week. Also, in case you missed last week's edition
✖️ Be so good they can’t ignore you 🍾 2016's flopped predictions 🤐 Essential 360° VR music videos 👓 Machine learning 101 🤖
By MUSIC x TECH x FUTURE • Issue #48 • View online
Happy new year! 
Thanks for all the responses last week. Also, in case you missed last week’s edition: welcome to the new layout. This week’s lead piece may provide you with a useful new year’s resolution.
Enjoy the reads & may your dreams come true in 2017. 
You deserve it! 🍾
Love, 
Bas

“Be so good they can’t ignore you.”
These 7 words, a quote from Steve Martin, deserve to be an article of their own, on their own. It has come to be one of my favourite quotes for ‘making it’ in the music business.
I attend a lot of music business events and sometimes give lectures at schools, and I end up meeting a lot of artists who are asking the wrong questions. Questions like:
  • “How can I get this signed to a label?”
  • “How do I find a good booking agent?”
  • “How do I get people to buy my music?”
The successful artists I know obsess over one question alone:
“How do I make this better?”
They invite feedback and listen with attention when getting it. Even when that feedback is not coming from a label representative, but an industry outsider, because they realize that in the end most of their fans will be industry outsiders.
So if you’re still looking for a new year’s resolution, then make it this:
  • I will focus on improving myself and the art I create. 
  • I will make it so good they can’t ignore me. 
  • I will be critical of myself and invite feedback so I may learn. 
  • I will find people who can teach me how to be better, either by direct feedback or by being positive role models.
Because once you get really good, people will find you. People will share your music. People will want to collaborate with you. You’ll get your opportunities. You’ll be able to surround yourself with skilled people who can worry about those other questions.
Focus on yourself, because that’s where change is easiest to make.
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Digital music space
3 music industry predictions that flopped in 2016
Facebook builds content ID system to take down copyrighted music
The essential VR music videos of 2016
It's about the relationship: how I got to 1.5 million YouTube followers
Beyond digital
DJ memoirs are telling a different version of dance music history
Creative conferences to watch in 2017
Wide view
What is machine learning and why is it important?
Expect deeper and cheaper machine learning
More than a message: messaging means business
How Facebook learns about your offline life
Fun
Music video: Quibus - Breathe (feat Anne Bakker)
Church service prints Tupac rap lyrics by accident
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MUSIC x TECH x FUTURE

Regular insights about the future of music, media & tech. Written & composed by @basgras.

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