Forty thousand. That’s the number of songs being added to Spotify every day. Per year, that’s nearly 15 million. With AI, we are approaching a world where we could easily create 15 million songs per day. Per hour even. What might that look like?
Billie Eilish teamed up with the Global Citizen platform to get fans to spread the word about climate change and other social causes. The platform rewards points to fans for tweeting about causes, signing petitions, and mailing politicans. These can then be used to enter a draw to win tickets to Eilish’s sold out tour.
Important collaboration between shesaid.so and InChorus. Findings:
Incidents most commonly took the form of: ‘insensitive comments/questions’ (22%), ‘derogatory language’ (15%), and ‘offensive jokes/banter’ (12%).
Of particular note, 8% all of incidents have related to ‘unwanted physical contact’. This has predominately affected women aged 26–35, by men who were primarily Senior or C-Suite. 67% of these incidents took place in a group environment.
People, address this shit when you see it. Openly.
As Amazon describes it, it’s a musical keyboard powered by generative AI. The pitch is that all you have to do is play a melody and the AI can create the rest of the song for you (similar to the pitch of Microsoft SongSmith released in 2009). If you’re curious about how it works, tune into the speech by Matt Wood (VP of AI at AWS)- he explains from 09:05 about how generative AI learns using 2 neural nets: one for generation and one for discrimination.
I have not had time to look into it personally yet, but he seems to suggest that you can train the neural nets with a music library you supply, so you can model genres outside of the ones pre-supplied. And that’s indeed where music is heading: humans instructing and training AI tools for human-AI collaboration. Right now, there’s still a barrier where you need some tech skills to do so, but I imagine that barrier will be gone in 2 years.
Case in point: Popgun’s SplashPro plugin for Ableton Live. A simple tool to help music makers generate music from inside their DAW (and if I’m honest, it sounds way better than the stuff in Amazon’s demos). Read the article which interviews Popgun’s Stephen Philips and see the demos. Paraphrased by Stuart Dredge of Music Ally: “But if something emerges that is not about ‘AIs making music for humans’ but about ‘teenagers using AI tools to make music for one another’, then there will be no shortage of meaning, and cultural connections.”
A look at online ticket scalping communities that exist on Discord. It tells a story of how they use analytics, share knowledge, provide support for each other, and how scalpers moved into ticket resales because the space of sneaker reselling was getting too competitives.
The fact that users’ Spotify accounts get broken into and login details sold online is nothing new. Nor is the fact that these accounts sometimes get added to botnets used for fake likes and plays. This piece by Jonah Bromwich has a refreshing angle focusing on the relation between the hacker and their victim.
“Someone from Bosnia hacked my Spotify so I translated songs with their language with a lot of cuss words and blared them on their speaker. That was my petty fun for the week.”
Fun. What you should also do is:
Change the password to your password manager in case it’s been compromised. If you don’t have one, get one. There are great free ones like 1Password or LastPass.
Change the password to your email account in case it’s been compromised.
Change the password to your Spotify account.
The article mentions people being hacked repeatedly, which suggests that that they may be compromised at a higher level than just the account in question.
It’s rare that I put on a podcast or watch an interview: I prefer to listen to music and read instead. This talk between David and Keith however is excellent and I was happy to mute my tunes for an hour to go deep into the five trends changing music marketing.