Logical step. For many, it’s the first place where they’ll reach out to a company. Automating this with intelligent bots, in order to speed up the process, can be a great thing if done right.
Also, think of what you can do for fans. If a fan asks: “when’s your next show?” You can check the information about their location and immediately inform them about your nearest show. Bots will help artists to be more proactive, and more efficient, as long as they can get all their data in the right place.