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#37: Accelerating the future of music 🛫 | Music streaming profits 🏄 | Record labels of the future 💻 | Much more!

Hey everybody,  I'm getting ready for Amsterdam Dance Event. My laptop is being repaired, so I'll be
#37: Accelerating the future of music 🛫 | Music streaming profits 🏄 | Record labels of the future 💻 | Much more!
By MUSIC x TECH x FUTURE • Issue #37 • View online
Hey everybody, 
I’m getting ready for Amsterdam Dance Event. My laptop is being repaired, so I’ll be without one for the duration of the conference. Interesting experiment to see how much can be done on a mobile phone.
If you’re in town and know of interesting dinners or semi-private events I should join, give me a shout. 
Love, 
Bas

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Digital Music Space
One of the most interesting pieces of insight I’ve seen in a while is Mark Mulligan’s new piece about Amazon Music Unlimited. It’s refreshing, because it delves into pricing strategy - which is an underappreciated topic in music, or at least among the people who regularly write about it. And there’s so much to talk about.
One of the most difficult things about running a music streaming service, is that you’re always asking for more time. We need time to develop the market, greater revenues will come, etc. Now, a study has given the label relations staff at music services a great number to spar with:
Meanwhile, Spotify is gradually becoming profitable in some markets:
The Future of Labels
Somewhat of a theme this week are new models for record labels: not only are streaming services starting to behave like labels, so are brands like Red Bull, and Adidas:
How Adidas is setting itself up to be the next big record label
The next generation of music companies is already here. 10 years ago, we used to talk about how blogs were the new labels, and in the meantime YouTube channels have turned into the exemplary model, like Monstercat
And it doesn’t end there: companies like AEI are pioneering a new type of model, with brands like UKF (and if you’re curious to hear more about that, come see the panel I’m in with Luke Hood, UKF’s founder, at ADE this week).
The Monstercat label model: from YouTube channel to one million record sales
To wrap it up, Cherie Hu did a great round-up of the new types of business models and activities labels are pursuing. Great read:
The record labels of the future are already here
¯\_(ツ)_/¯
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Investor guide. Does this “cool project” truly need blockchain?
Google acquires FameBit to help YouTubers cozy up to brands
This guy is teaching Syrian refugees in Greece how to make electronic music
Zungle Panther
That’s all for this edition. Music tip: Danny Brown’s new album
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Regular insights about the future of music, media & tech. Written & composed by @basgras.

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