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#33: Music curation food chain 🍔 | Discovery tools 🎶 | Universal & Sony's new app 📱 | Loads more

Hey everyone, Another extensive edition, with three articles from my hand and a selection of this wee
#33: Music curation food chain 🍔 | Discovery tools 🎶 | Universal & Sony's new app 📱 | Loads more
By MUSIC x TECH x FUTURE • Issue #33 • View online
Hey everyone,
Another extensive edition, with three articles from my hand and a selection of this week’s most important and thought-provoking pieces. Enjoy! Tell a friend. Have a great week!
Love,
Bas

Moving up the music curation food chain
Read on MxTxF or Medium.
Time for a quick lesson in free publicity. The increase of easy access to information and entertainment, combined with the democratisation of creation thereof, have led to the need for curation.
As an artist, you want to get your music noticed by curators, so it gets spread around further. But how do you get them to give a damn?
CURATORS FOLLOW CURATORS
How do you think curators get their content? They follow other curators. It can be the DJ getting selected tracks from a trusted label rep, or a blogger learning about new releases through a mailinglist.
The easiest way to get noticed by top curators, is making sure you get noticed by smaller curators.
You have to be consistent about it. People have to see your name a few times before recognising you. Only then will they start giving a damn. How you do this depends on the category of music curation.
It will take time. It can be a year if you work hard at it – or even longer. If you don’t work hard at it, it will never happen, unless you hire someone that already has the network.
THE CATEGORIES OF MUSIC CURATION
The actual dynamics differ from category to category, but the basic jest is that you start small and try to move up the curation food chain. Follow the curators who you want to be noticed by closely, so that you can figure out where they get their music from.
Some domains to think of:
  • Radio airplay: start with local and genre-specific, and slowly work your way up. This is probably the slowest process of all, since nationwide airtime is highly valued.
  • Genre-specific publications: there are dozens of decent publications and blogs per genre, perhaps a bit less for younger genres.
  • Location-specific publications: can even be location/genre-specific, like a local rock magazine.
  • Channel curators: think YouTube, Soundcloud.
  • Theme publications: these are similar to genre publications, but generally broader. Might also report on fashion, or a certain set of genres and sounds that can be loosely grouped together.
  • Live DJs.
  • Playlist curators.
There are plenty of other areas to explore, but if you’ve never really thought about this topic, then these are a good place to start.
THE MUSIC BUSINESS IS A NETWORK BUSINESS
You have to build your connections. Start with the more approachable curators. You can find them at events or in online communities like Facebook groups or Reddit. Your music might be really, really good, but when you hit the inbox of a curator, chances are it’s going to look like just another promo. They might not even listen to it.
Be creative about it, like these guys who wanted to get noticed by a prominent DJ in their genre:
If you’re intent on being able to arrange your own publicity, then check out the books Made to Stick and Contagious. They’re great books for learning how to construct strong stories to communicate ideas.
And a little hack: get a free Hubspot account, so you can see when people open your emails and whether they’ve clicked your links. It will help you to determine where you’re succeeding or failing, and adjust accordingly.
More MUSIC x TECH x FUTURE
10 lesser-known tools for music discovery
Why nobody cares about your free download
All articles get cross-posted to the MxTxF Medium publication.
Data
Have Spotify and Apple Music just won the streaming wars?
The most Shazamed songs – tracked by the second
Streaming sales rise 49% to drive UK music industry
The Digital Space
EU takes a swipe at YouTube’s safe harbour
Universal and Sony team-up to launch their own low-price streaming service
Chew adds monetization options
The Netflix backlash: why Hollywood fears a content monopoly
This image perfectly illustrates how Spotify are getting it wrong
Entertain Your Senses
Google's VR painting app now responds to music
This app is like a radio that produces original music in real time
The Ship Project presented by Brian Eno
Synthwave further listening for fans of “Stranger Things”
This 1994 line-up of East Coast Hiphop stars
MxTxF Reader Spotlight
The Gaslamp Killer's new album gets a deluxe audiovisual experience with Whitestone
JOB: Growth Hacker / Ad Manager at Dotted Music
Amsterdam Dance Event
I’m speaking at ADE. If you’re going to be in town, drop me a line. I’m still figuring out accommodation options. If you have extra space, or want to split an Airbnb, let me know.
That’s all for this week. If you’re interested in writing for MUSIC x TECH x FUTURE or need help with your digital strategy: get in touch.
Love,
Bas
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Regular insights about the future of music, media & tech. Written & composed by @basgras.

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