This is why the cost of putting music behind payments is sometimes higher than the potential return. If the music is easily accessible, and shareable, you can leverage other people’s audience. You can leverage the power of networks. This is why it’s so important to find ways of capturing value that goes beyond content-oriented transactions. If you’re looking for inspiration, spend a few hours on PledgeMusic, Kickstarter, Indiegogo and Patreon this week and see what others are doing. You can do it too.