Use structure to your advantage. It’s common knowledge that people tend to read only the titles of articles online. In the book, Everybody Lies by Seth Stephens-Davidowitz, the author uses data to find that people rarely read the conclusions of books, so he stops stressing too much about writing an exceptional ending. Especially at work, I generally use pyramid communication, notably trained by BBC. In short, it’s a form of communication where you write like you’d write a news article. First, a headline with the most crucial information, and as you continue further, you add more details, always according to their importance to the reader.