View profile

(Mi)lly, Myself, and I - Issue #6

(Mi)lly, Myself, and I
The issue in which I realize I love bright colors more than I thought, and find out what happy work really feels like.

I've been a busy bee!
Wow, what a week. I could tell you all about it, but you ain’t here for some dreary teenager diary, so I’ll focus on the best part of the past few days: building version 1 of ahavo‘s marketing website!
As many of you will know, Bubble just released their responsive engine. It’s something we’ve all been waiting for FOREVERRRR and it’s finally here.
Only problem? It’s made me realize what a huge Bubble noob I still am, and having to rebuild even the handful of elements I’ve built so far feels like it will take too much time.
(Yes, yes, I know. Bubble development time is nothing like code development time. But still. I want to get ahavo out there in the market to see if it’s actually capable of making money.)
So, it’s time to get serious about the 'minimal’ in MVP again.
Here’s my plan:
I’m going to build ahavo as a productized service to start. For the uninitiated among you, a productized service is as close to a fixed scope ‘off the shelf’ service solution as you can get. It’s a service that has been standardized and packaged to such an extent that customers know exactly what they’re getting, for what price, and your delivery costs are almost always exactly the same - just like with a regular ol’ commoditized product.
The SaaS parts will have to come later when I’ve either learned how to build them myself or gotten/hired help with that.
In an ideal world, this is how you create a productized service:
  1. You carefully design the scope of the service such that your ideal customer’s problem can be reliably solved time and time again.
  2. You write out detailed standard operating procedures (SOPs), perhaps even video recording yourself performing the service in as perfect a manner as possible so your hired help can copy it exactly.
  3. You figure out who you need to hire to perform this service and do extensive market research to ascertain a fair compensation for said individuals.
  4. You determine the pricing for your productized service based on your anticipated costs, desired minimum margin, maximum feasible margins, and tens of other important financial data points.
  5. You craft compelling marketing copy and pair that with an attractive graphical interface on that mysterious thing they call, ‘a website’.
  6. And, finally, you MARKET THE F*** OUTTA THAT THAAAAANG 🤘🏼
Alternatively, you do what I do and mush all of that together in some hodgepodge, irreverent, indie hacker buildfest that makes little to no sense to anyone outside of your own brain.
And that’s totally fine. ‘Cause it’s your damn project.
Long story short, I worked out all of the above and came to the conclusion that at my anticipated price point for the monthly subscription, I could be making a gross profit margin (revenue less cost of goods sold as a percentage of total revenue… welcome to my free MBA) of somewhere between 51.87% and 83.96%.
And that ain’t half bad, m'lady… *tips Victorian bowler hat*
(BTW, the reason it varies is because I anticipate offering an unlimited requests service, and given a deliverable turnaround of 24-72 hours, there is an inherent minimum and maximum number of requests that could come any one month, hence a minimum and maximum usage of the service, hence a minimum and maximum cost to me, hence a mini… yeah, you get the picture.)
Once I got all that in place, it was time to turn to the website.
Here are some in-progress shots:
Primary Navigation Bar and Hero Section
Primary Navigation Bar and Hero Section
Highlighted Features
Highlighted Features
I’ve structured the page as follows:
  • Hero
  • Highlighted Features
  • 3 Step ‘How It Works’ Explainer
  • Pricing
  • FAQs
  • Contact
The website is being built on Carrd (you get a monstrously good deal on your Carrd membership if you sign up here in the run up to Black Friday) and it’s all on one page, so the primary navigation bar links actually click through to scroll points in the page. This is useful in enabling users to go directly to a section without having to find it through scrolling up and down.
I haven’t finished the remaining sections, but drafts are underway… so, more next week, friends!
Ahhhhhh. Wait. Can’t leave you without dropping some KPIs! I set up a Twitter and email waitlist this last week or so, and have mentioned said lists here and there to people on Twitter without really heavily promoting them.
Nonetheless, we’ve got some signups for early access and some early visitors!
⭐ Twitter Waitlist: 12
⭐ Email Waitlist: 13
⭐ Twitter Followers: 18 (please follow @ahavo_!)
⭐ Landing Page Unique Visitors: 58
I hope you’re all having a wonderful week so far! More next time!
PS: I also created over a month’s worth of Twitter content for @ahavo_ in just a few hours, ANDDDD the uber fabulous and really quite famous Ann Handley (WSJ bestselling author and incredibly well respected content goddess) followed both @ahavo_ and me (@barkerdestefano) on Twitter. Star struck. More on those things here:
Milly Barker-DeStefano 🐿️
OK, I've got just short of two hours at Starbucks before I go collect wifey from her roller derby practice (yep... she cray).

My plan is to create a month's worth of Twitter content for @ahavo_ before I have to leave. Updates here... let's see how far I get! 🏃🏼‍♀️

Milly Barker-DeStefano 🐿️
WELL! My little #indiehacker #buildinpublic self is BUZZIN' this morning because we got a true GODDESS following the @ahavo_ account. Star struck! 🤩 Thanks, @annhandley @MarketingProfs!
Did you enjoy this issue? Yes No
Milly Barker-DeStefano
Milly Barker-DeStefano @barkerdestefano

A slightly-funny weekly (ish) newsletter about building a portfolio of projects in public.

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Created with Revue by Twitter.
470 James Street, Ste #30, New Haven, CT 06513