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η Drip vs Immersion, ⏰ Stale Coffee


Barista Hustle

August 15 · Issue #80 · View online
Views and news about the brews. Unique and relevant information for coffee professionals and enthusiasts.

Drip vs Immersion
η This week I put together a 7 minute video presnetation explaining the most crucial difference between drip and immersion coffee brewers.
One is 15% more efficient than the other, and you’ll know why if you watch!
Immersion vs Drip Coffee Brewers - YouTube
Stale Coffee
⏰ The Hoffmann wrote a post revolving around the difference between staling of green coffee compared to roasted coffee.
I’m definitely in the “give me stale roasted coffee rather than old green” camp. I’ve had coffees months after roast that were still super delicious, and that’s without freezing or vacuum.
There’s definitely room to play here. A coffee roaster that receives green coffee and roasts it all when the coffee peaks, then stores it in a freezer until bought? I’ve heard of (and devised) crazier plans.
A challenging idea about fresh coffee - jimseven
Assembly Coffee's Consumer Insight Survey
A very well presented (and generously publicly available) survey from the Assembly team in London.
My favourite statistic: 70 of consumers preferred coffee at 5% strength rather than 10% (espresso) or 1.5% (filter). The zone between espresso and filter strength beverages is large and mostly un-explored! My personal favourite spots are 3.5% and 5% strength. Textural, balanced, rich, and nuanced concentrations.
Consumer Insight Survey Results — Assembly Coffee
Barista Hustle Facebook Group
Business as normal after we broke the 10k barrier. Just because it’s big doesn’t mean we’ll let it become noisy!
See You Next Week!
Thanks for being part of this wonderful community. We’re growing and growing, and making coffee better for everyone! Keep it up! 😀
To the boundaries of coffee,
Matt Perger
Barista Hustle
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